Since 2018, the Aviator casino game has been drawing the attention of millions of fans. In fact, according to a recent report, the game has more than 12 million monthly active players. And, of course, one of the reasons for this growth is its engaging storyline. One second, the multiplier is climbing, and you’re feeling invincible.
The next second, the plane takes off, and poof, it’s gone. However, with the number of active online gamblers expected to reach 210 million by 2025, there is still more ground for Aviator casino game providers to cover. And in this article, you will learn a few things you can do to improve your appeal.
The power of payment methods
This may sound very simple, but payment methods can really affect your competitiveness. In fact, according to studies, about 85% of customers may turn away at checkout after a bad payment experience. As if that’s not enough, Radial suggests that 80% may never buy again from a brand after a negative post-purchase experience. Given that the cost of acquiring new players is increasing, these are not statistics you want to ignore.
Gamblers normally don’t just remain hooked to a platform because of its game variations – other experiences like payments really matter. For instance, the availability of a preferred payment option can positively influence the purchase decisions of as much as 70% of consumers. This is why you should consider diversifying payments, as it can help you cater to as many preferences as possible.
When players find familiar options on your platform, you reduce the burden of learning new things, especially when dealing with newbies. Besides diversifying them, you want to ensure these methods are seamless. It makes no sense to have numerous payment options that are only troublesome.
In fact, if we consider the statistics, Testlio suggests that more than six in ten customers could remain loyal if the payments are smooth and hassle-free, making it an effective way to distinguish yourself from the crowd.
And humans, being value-oriented, will not easily keep quiet about such encounters. They may tell their friends about them, which may result in your platform’s organic growth.
The power of intuitive web designs
Did you know that, according to WebFX, about 50% of consumers perceive businesses based on their web design? This is why you must invest time and effort in building an engaging and delightful website; it’s the heart of your digital presence. After all, many Aviator casino game players may want to visit your platform for other games as well.
To retain this number, your platform must be easy to navigate, flexible and intuitive. Especially now that about 83% of users appreciate attractive and up-to-date websites, paying attention to these features becomes even more important. And one way you can achieve that is by adopting the responsive approach.
You don’t want to imagine the pain of missing out on the large number of mobile users just because your website does not work well on smaller devices. At a time when mobile companies have become very innovative, players can now access more advanced phones for gambling.
It would be very unfortunate if these players were not able to access the Aviator casino game seamlessly just because it wasn’t optimized for mobile usage. Responsive designs help by ensuring the websites adjust to fit such devices automatically, allowing effortless entertainment access.
Surprisingly, such websites normally have higher conversions of as much as 11% than non-responsive ones. Plus, they can yield up to 15% more unique clicks among smartphone users. And since 67% of consumers love transacting with them when using their phones, implementing them can help you rightly position your brand before target audiences.
Prioritizing online security
Cyberattacks are on the rise, and almost everyone is working hard to ensure that they are safe. And you can be sure that as the number of Aviator casino game players increases, more cybercriminals may begin to target them. As such, you don’t want to turn a blind eye to online safety, even for a minute.
Plus, players have become more discerning and may never consider a platform that seems to compromise their safety. What’s more, most of them may never return if your platform experiences an attack. Actually, Security Magazine suggests that more than eight in ten often avoid such businesses, with 21% claiming that they may never return.
So, if a platform gives a positive impression about its security efforts, it can appeal to most of these security-conscious players. That’s why adopting infrastructures like 2FA and encryption can set you ahead, as it sends the message that you care and are concerned about users’ safety.
Our final word
The gambling industry has become very competitive, with every competitor eyeing to attract and retain as many players as possible. It’s no different with Aviator casino game providers. But if you take advantage of features like payment methods, you can distinguish yourself and appeal to numerous preferences.
Of course, Aviator players across different divides have varying preferences, so you want to ensure your services, including payments, are as relevant as possible.
Implementing responsive designs can also help avoid missing out on mobile users, who form a significant percentage of gamblers. To further your appeal, adopt advanced infrastructures like 2FA that present your platform as secure.
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