Fly Architecture

Soar through Design Realms, Explore Indoor and Outdoor Inspirations, and Beyond

Tips & Tricks for Creating a Win-Win Promo Mockup


Do you need help telling your customers how valuable your new product is? Are you looking for a way to make it stand out from the crowd and draw the attention of your target audience? If created properly, a promo mockup can do this for you.

Every business needs to take care of its picture. And whether you’re you’re aware of it or not, it’s the first thing people on social media will notice about you. For businesses that aren’t big enough to hire their graphic artist, making visual assets for sales or promos can be challenging. Luckily, you can go to to be inspired by what professional designers do and get some templates online. That’s an easy, fast, and cost-effective approach. If you want to create the asset yourself, we have a couple of handy tips to share with you.

How to Make Visuals for Ads That Convert

It doesn’t doesn’t matter if you are launching a new product or aim to run a marketing campaign to boost your sales, it is always good to have a strategic approach to creating visual assets. Picking the right size for social media, the right colors, and visuals can help your promo campaign achieve its business goals. So here is what you need to make this happen.

Know the Product Well

It might seem like a no-brainer, but we have seen people ignore this very simple rule, which proved to be embarrassing. If you’re you’re a designer hired to make a good product marketing campaign, you probably don’tdon’t know much about it. It’s tempting to just take a picture of the product and stick it on a cool-looking mockup. This might be quick and easy, but it will never work well in the long run.

A deep understanding of the product is crucial to ensuring your marketing campaign resonates with your audience. This includes knowing how to develop a targeted leaflet distribution strategy effectively, as it’s a tangible way to showcase the product’s features and benefits.

Convey the Key Message of the Campaign

From the first point, this makes sense, but it needs a little more work. Once you are sure of what the product is, you should try to figure out what it can do for the people who will buy it. What kind of service does it offer? How does the target audience benefit from using this product? After that, pick a mockup that effectively delivers this message. It might look nice to see mockups of a product against a slate-gray background with some beautiful cast shadows, but they don’tdon’t really show what the product is for.

Know Your Target Audience

This one can be hard to get around in the right way. The goal is to make a mockup that the target audience will like. Before you can do that, you need to know who your audience is and what they like in general. The hard part is doing this without letting misconceptions hold you back. Don’t give someone a choice based on their gender, race, religion, body type, culture, or political views. Instead, make a choice based on what the crowd is interested in as a whole.

Properly Decide on Resolution

We see a lot of mistakes with product mockups where the size or quality of the object and the model don’t match up. This can happen in a number of ways, but most of the time it’sit’s because a designer doesn’t doesn’t understand how much detail the end picture needs.

If the mockup of the product is going to be made on a full-sheet poster, you won’t won’t be able to just grab a small version of the name from the website and make it bigger to fit the poster.


The quality of the images will be very different. When working with visuals, make sure you have high-resolution copies (300 dpi or more). Also, make sure that the mockup parts have the same size and quality.

Decide on Colors Thoroughly

A good product promo mockup should draw attention to the real object, not away from it. Strategic color selection is a good way to achieve this goal. If there is a clear color plan for the product, pick a mockup design with colors that are different from those to make the product stand out. It could be an exact complementary color, which means that the two are directly opposite each other on the color wheel. It could also just be a warm or cool filter applied to the background to change the tones just enough to make a slight color contrast.

A/B Test Different Promo Mockups

You don’tdon’t have to pick between two great mockups; you should have a bunch of them ready to go in your marketing library. To see how well your work is going, try out various product and picture models. Check to see if you get more hits, sales, cart abandonments, or any other type of involvement. It’s easier to make rock-solid assets for your next product launch if you can figure out which models your audience likes the most.

Get the Max out of Your Promo Mockups

It’sIt’s like Napoleon going into war without his favorite weapons if you start a business without a good image. You can connect with and reach your goal, the customers if you have a good marketing strategy and everything else that goes with it. One item that is often forgotten is the mockup.


This shouldn’tshouldn’t happen. After all, you do not necessarily need any special skills or knowledge to create a well-performing mockup. Online tools let anyone, even those who aren’t great at graphic design, make solutions that look like they were made by professionals.